The Camp and RV Team educates new, startup, and emerging brands on how to successfully sell into the diverse customer segments within the outdoor hospitality ecosystem. This includes guidance on navigating the unique requirements of campgrounds, marinas, RV supply channels, national parks, and summer camps. Through category insights, buyer expectations, merchandising strategies, and operational best practices, we help brands understand each sub-format and position their products effectively for distribution, retail placement, and long-term growth.
What Are Summer Camps?
A Summer Camp is a structured program typically held during the summer months, primarily designed for children and teenagers. It provides an opportunity for young individuals to engage in various recreational, educational, and social activities in a supervised and supportive environment. Summer Camps can range from day camps (where participants go home each day) to overnight camps (where participants stay on-site for an extended period).
- There are more than 12,000 summer camps operating in the United States, including 7,000 overnight camps and 5,000 day camps.
Trade Associations
1. American Camp Association (ACA): The ACA is one of the largest and most recognized organizations for camp professionals in the United States. They provide resources, accreditation, and professional development opportunities for camp professionals. Website: www.acacamps.org
2. National Camp Association (NCA): The NCA is an organization that connects families with summer camps and provides information about various camp options. They offer a searchable directory of camps and resources for parents. Website: www.summercamps.com
3. Christian Camp and Conference Association (CCCA): The CCCA is an association specifically focused on Christian camps and conference centers. They provide support, resources, and networking opportunities for Christian camp professionals. Website: www.ccca.org
Western Association of Independent Camps (WAIC): WAIC is an organization that supports independent summer camps in the western region of the United States. They provide professional development, networking, and resources for camp professionals in that area. Website: www.waic.org/
What is a National Park?
A National Park is a designated area of protected land that is managed by a national government to preserve its natural, cultural, and historical resources. National Parks are typically characterized by their outstanding scenic beauty, unique ecosystems, and important historical or cultural sites. They are established with the purpose of conserving these natural and cultural treasures for future generations to enjoy and learn from.
Some of the top national parks in the United States, known for their exceptional beauty and popularity among visitors, include:
- Yellowstone National Park (Wyoming, Montana, Idaho)
- Yosemite National Park (California)
- Grand Canyon National Park (Arizona)
- Great Smoky Mountains National Park (North Carolina, Tennessee)
- Rocky Mountain National Park (Colorado)
- Zion National Park (Utah)
- Bryce Canyon National Park (Utah)
- Acadia National Park (Maine)
- Olympic National Park (Washington)
- Glacier National Park (Montana)
What Are RV Resorts & Campgrounds?
RV RESORT: An RV Resort is a type of recreational vehicle (RV) accommodation facility that offers amenities and services to RV travelers and enthusiasts. It provides designated spaces or lots where individuals or families can park and hook up their RVs. These resorts typically feature a range of amenities such as full hook-ups for water, electricity, and sewage, as well as recreational facilities like swimming pools, clubhouses, fitness centers, and outdoor recreational areas. RV resorts aim to provide a comfortable and enjoyable experience for RV travelers, often located in scenic or convenient locations with access to nearby attractions or recreational activities.
CAMPGROUND: A campground is an outdoor facility that provides designated areas for individuals or families to set up tents, park RVs, or use other types of temporary shelters for overnight stays. It is typically located in natural settings such as forests, parks, or near lakes, rivers, or mountains. Campgrounds often offer basic amenities such as picnic tables, fire pits, and restroom facilities, with some providing additional amenities like showers, playgrounds, and camp stores. Campgrounds provide an opportunity for outdoor enthusiasts to immerse themselves in nature, enjoy outdoor activities, and experience a simpler way of living while being surrounded by the beauty of the natural environment.
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For Brands: Campgrounds and RV Resorts have retail, gift shop, food service and food kiosk opportunities (12,000 plus in America – KOA, Yogi Bear, Thousand Trails, others).
1.Camp Stores: Many RV resorts and campgrounds have on-site camp stores where campers can purchase essential camping supplies such as firewood, propane, camping gear, and basic groceries like snacks, beverages, and canned goods.
2.Convenience Stores: Some larger RV resorts may have convenience stores or mini-marts that offer a wider selection of groceries, including fresh produce, dairy products, packaged foods, and camping supplies.
3.Food Trucks or Snack Stands: In some RV resorts and campgrounds, you may find food trucks or snack stands that serve quick and convenient meals, snacks, and beverages. These can include options like burgers, hot dogs, sandwiches, ice cream, and other grab-and-go items.
4.Restaurants or Cafés: Certain RV resorts may have on-site restaurants or cafés that provide sit-down dining experiences, offering a variety of meals and cuisines. These establishments might serve breakfast, lunch, and dinner, and may have indoor or outdoor seating areas.
Vending Machines: Some campgrounds and RV resorts provide vending machines that offer snacks, beverages, and other convenience items for campers to purchase.
What is an RV Supply Store?
An RV Supply Store is a retail establishment that specializes in providing products and supplies specifically for recreational vehicles (RVs) and camping. These stores offer a wide range of RV-related items, including equipment, parts, accessories, and camping essentials. They cater to the needs of RV owners and enthusiasts, providing products that enhance the functionality, comfort, and convenience of RV travel and camping experiences.
One of the key chains in the RV supply store industry is:
1. Camping World: Camping World is one of the largest and most well-known chains of RV supply stores in the United States. They offer a comprehensive range of RV products, including appliances, electronics, towing accessories, camping gear, and maintenance supplies. Camping World also provides RV service and repair facilities. Website: www.campingworld.com
What is a Marina?
A Marina is a facility that provides services and amenities for boaters and their vessels. It serves as a docking and mooring area for boats and yachts, offering various services and facilities to support boating activities. Marinas typically provide slips or berths where boats can be safely moored, along with facilities such as fuel stations, boat ramps, boat storage, and boat maintenance services. They often offer amenities like marina offices, restrooms, showers, laundry facilities, and sometimes restaurants, shops, or other recreational services. Marinas serve as hubs for boating communities, providing a range of services to ensure the convenience, safety, and enjoyment of boaters and their vessels.
Marinas (12,000 in America) can offer a variety of retail and food service options to cater to the needs of boaters and visitors. Here are some common examples:
1.Marina Stores: Many marinas have on-site stores that provide boating supplies, equipment, and accessories. These stores may offer items such as fuel, oil, marine hardware, safety gear, fishing supplies, boat maintenance products, and nautical-themed merchandise.
2.Ship’s Stores: Ship’s stores are similar to marina stores and offer a range of boating supplies, including safety equipment, navigational aids, charts, ropes, cleaning supplies, and other essential items for boaters.
3.Provisions and Convenience Stores: Larger marinas may have convenience stores or small grocery stores where boaters can purchase food, beverages, snacks, ice, and other provisions for their boating trips. These stores may also offer basic household items and personal care products.
4.Restaurants and Cafés: Some marinas have waterfront restaurants, cafes, or snack bars that provide dining options for boaters and visitors. These establishments often offer a variety of cuisine, including seafood, casual fare, and refreshments.
What is a Parks and Recreation Department?
A Parks and Recreation Department is a governmental or municipal agency responsible for managing and maintaining public parks, recreational facilities, and programs within a specific jurisdiction. They are typically operated by local governments, such as city or county governments. The primary goal of a parks and recreation department is to provide recreational opportunities, promote community engagement, and enhance the quality of life for residents.
Parks and Recreation Departments manage a variety of facilities and amenities, which can include:
At parks and recreation department locations, you may find a range of food service and retail options, depending on the specific facility and its amenities. Here are some common examples:
1.Concession Stands: Many parks and recreation facilities have concession stands or snack bars where visitors can purchase food and beverages. These stands often offer items like hot dogs, hamburgers, sandwiches, nachos, ice cream, snacks, and drinks.
2.Vending Machines: Vending machines may be available in parks and recreation centers, providing convenient access to snacks, beverages, and other refreshments.
3.Park Stores: Some larger parks or recreational areas have on-site stores or gift shops. These stores may offer merchandise related to the park, such as apparel, souvenirs, outdoor gear, and educational materials.